Lighting solutions for home, for work, for life
Welcome to the Shada website. Shada was founded in 2001 by Jos Boas Berg. At first Shada specialized in incandescent, halogen and energy-saving lamps, which then turned to LED lighting as its core business. We aim to provide the best possible service. From idea to concept to product. Our amazing team of creative, innovative, and technically skilled people ensure that the lights of Shada always meet the quality standards and latest requirements. Be it for our professional lighting or consumer lighting.
“To be the leading specialist in LED lighting providing professional and high-quality products at a fair price for everybody.”
By challenging ourselves daily, caring about our customers and meanwhile enjoying what we do. So that in the future “everyone will have access to high-quality LED lighting”.
Business to Business
Shada supplies its products exclusively to other businesses. We supply to both wholesale and retail stores in the Benelux, Germany, Switzerland, France, Spain, and Austria.
Highest quality possible
In addition to the required tests, we test all our products extensively as well to guarantee an excellent quality. To do so we maintain our own laboratory at Apeldoorn with an Ulbricht sphere and an aging space.
At Shada we offer a wide range of LED light solutions. All products are placed under the following brands.
Shada offers companies the opportunity to create products for their own brands. Shada has multiple preferred suppliers with whom we regularly develop products, and we have on-site quality control.
Furthermore, we have several designers on staff that specialize in creating packaging for private label products.
Customer satisfaction and product quality are always important to us. To guarantee this, we are active in four locations worldwide:
1. Headquarters Apeldoorn, The Netherlands
Our headquarters is situated in Apeldoorn, the Netherlands. Here we have a warehouse of 7000m² and the following departments:
- Customer service
- Marketing and PR
- Research and development
2. Sales office Germany
Shada has a sales office in Germany with Matthias Hartmann (Also co-owner) as sales director.
3. Sales office Spain
Shada has a representative in Spain.
4. Subsidiary China
Our subsidiary in China consists of around 10 employees and is responsible for tracking and securing the containers, quality control, contact with the different factories and processing data.